Dr. Parikshat Singh Manhas is an established tourism management academician and professional working towards development of sustainable tourism and hospitality practices. He currently serves as the Director of School of Hospitality and Tourism Management and Coordinator for the Global understanding course at University of Jammu. He is also the Member of the Tourism Advisory Board of the state of Jammu & Kashmir. He has been a visiting professor to several international universities such as Taylor’s School of Hospitality, Taylors University, Malaysia (currently visiting), Zyuganov State University of Akotbe (Republic of Kazakhstan), Graduate School of Business, ESAN University (Peru). In addition, he serves on the editorial board of several renowned international journals and magazines such as Journal of Management and Sustainability and Journal of Hospitality, Asia-Pacific Journal of Innovation in Hospitality and Tourism and TEAM (Tourism Educators Association of Malaysia) Journal of Hospitality and Tourism. Prof. Manhas has also been a member of councils and board of national and international importance such as Centre for Research and Innovation (CRiT) Taylors University, Malaysia (2016 -2018) and All India Board of Hospitality and Tourism Management (AIB – HTM) of AICTE. He has authored 9 books and more than 90 research papers which have been published in Journals, Edited Books, and in the Conference Proceedings.